Google has climbed atop the mountain to beckon its new device coming out towards the end of the summer this year. Motorola, the cellular device company Google bought last year, has lost drastic market share due primarily to the two cellphone maker giants - Samsung and Apple.
Besides their strong contract with Verizon Wireless producing ‘Droid’ phones, Motorola has had a hard time gaining any headway. The Motorola X is the first flagship model produced since the cellphone company was acquired by Google in 2012.
Whats more, Google is rumored to spend half a billion on their marketing promotions of their new flagship device. Comparatively, Apple and Samsung spent $333 million and $401 million on advertising last year. It seems Google is taking quite the leap for their new flagship phone. In the 1st quarter Motorola sold only 1% cellular devices. With a marketing budget dwarfing the two dominant players in the industry, it the American public will all soon be surrounded by the Motorola X’s advertising in the not-too-far future.
The phone features a built-in-America background as all parts are assembled in Texas, full body customization, and ‘contextually aware’ features (the phone will know you’re driving and will flip into ‘Driving Mode’, allowing you to spit out voice commands).
The unveiling of the product is set to occur later on today. Will this be the comeback of the once-leading cellphone producer Motorola? We’ll find out soon enough.